Strategic, story-led PR for beauty, wellness & lifestyle brands.

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Strategic Communications. Storytelling. Strategy. Influencer Marketing. Consultancy. Community Building. Events. Partnerships.

Strategic Communications. Storytelling. Strategy. Influencer Marketing. Consultancy. Community Building. Events. Partnerships.

About me

With over ten years of experience across agency, in-house and freelance roles, I’ve delivered strategic communication and storytelling for 40+ beauty, wellness and lifestyle brands. My work ranges from narrative development and founder positioning to press office, influencer strategy, events and campaign activations.

Whether it’s shaping narratives, amplifying a founder’s voice, elevating a campaign story or creating moments that resonate, I create PR that feels personal, considered and genuinely impactful. As an independent consultant, I bring senior thinking and close, collaborative partnership to every brief.

Get in touch

  • "I absolutely loved working with Tracey on a recent project for Wildsmith. She was amazing at driving it forward, clear, organised and always one step ahead. From managing client questions to keeping everything on track, she made the whole process smooth and enjoyable. Tracey is talented, thoughtful and genuinely lovely to work with, the kind of PR who makes every collaboration better.”

    Lisa Oxenham - Journalist, Wellness Expert, Former Beauty & Style Director, Marie Claire UK

  • "Tracey is a receptive, collaborative and dependable PR professional. She is open to client feedback, responds quickly, and works collaboratively with both clients and team members. Her positive attitude and reliability made her a pleasure to work with. I’m confident she will be an asset to any organisation seeking someone trustworthy and consistent in delivery.”

    Assel Kapparova - Founder of NecessaryGood

  • “It’s been a real pleasure working with Tracey on the Cornish Sea Salt brand over the last year. She has brought both energy and professionalism to every aspect of our PR activity. From creative campaign ideas and storytelling to the day-to-day management of press outreach and influencer engagement, her ability to capture our brand’s personality and translate it into meaningful coverage has consistently impressed us."

    Louise Moye - Director & Group Head of Marketing, Cornish Sea Salt

  • "What stands out most about Tracey is her exceptional organisation and collaborative approach. She combines a sharp eye for detail with a genuine enthusiasm for our brand, which makes her such a great partner to work alongside. Whether managing press events, developing content angles, or navigating tight deadlines, she always approaches her work with creativity, professionalism and care. I would not hesitate to recommend her to any brand looking for thoughtful, effective PR support.”

    Louise Moye - Director & Group Head of Marketing, Cornish Sea Salt

  • "Tracey has reliably been a wonderful professional to connect with, such a wizard with products on the market, making me feel so heard, comfortable and special, in meetings and taking proper time in lunch meetings, going over and beyond to get brilliant PR products to me – a dream to work with!"

    Natasha Bulstrode - Makeup Artist, Face Yoga Teacher & Founder of Chapter Five